How to optimize a WordPress website using plugins.

By | August 7, 2017

WordPress is a very popular CMS used for creating websites. However, WordPress sites can be slow, which can harm conversions and search engine rankings. This article explores the most frequent performance issues with WordPress sites and offers some solutions.

To speed up your WordPress site you need to streamline everything: plugins, server, themes, content, etc. The idea is to minimize the use of plugins and external resources and use as much native WordPress functionality as possible.

Multiple plugins can slow down WordPress sites. Remove unused plugins and replace old ones with the latest versions (good for security as well). Ideally, replicate the plugins functionality you want in native WordPress code or custom PHP. The fewer plugins you use on your site, the less chance there is of performance and upgrade issues. Plugins can also call external resources, which introduce uncertain delay by relying on external servers.

Let’s see how to optimize the WordPress website with Plugins.

In this article, we are going to use a couple of plugins which will help a WordPress website load faster.

Once you have your WordPress website developed and designed properly

a. Login to the WordPress admin area with ( this path may be different as per the location of the admin folder )

b. Once you are logged in to the admin area of the website, on your left-hand side clicks on plugins and click on Add New.

1. On your right-hand side pane, Scroll down and in the Search            Plugins window, search for “W3Total Cache Plugin” and press  Enter.

2. Now click on Install Button and wait for it to be installed.

3. After installation, on your left-hand side pane, you will now                 notice a new section in your admin sidebar called “Performance.”

4. Point to the Performance option with your mouse and click on            General Settings.

5. Under “General,” Check “Toggle all caching types on or off at              once”.

6. Since W3 Total Cache will turn on all its caching features, there are a few that may not be applicable to you. The common ones are a CDN and the Cloud Flare feature. Uncheck “Enable” on these features if you don’t have them.

7. Under the Minify subsection, there is an option called Minify             mode. Check the Box to Enable and Select the Auto option.

8. Once done with making the changes, Click on Save All Settings.

Note: If you make any changes to your WordPress plugins, the W3 Total Cache plug in may ask you to Empty the Cache. This is done to make sure the plug in doesn’t serve a cached version of any changed files.

On the next step, on the sidebar, click on the Minify sub-section. Under HTML & XML, check Enable in the HTML minifies settings. You can also check the other options, but make sure to test your site to see if it breaks.

9.   Again On the sidebar, click on the Browser Cache sub-section.


10. Under General, Cascading Style Sheets & JavaScript, HTML, and       Media & Other Files headings enable the following.


  • Set expires header.


  • Set cache control header.


  • Set entity tag (eTag).

11. Click on Save All Settings

12. The next step would be to install one more plugin that WP                   Smush it Plugin.

13.  Repeat the steps. step no. 2 & 3 to install the plugin.

14. This plugin will optimize every image you upload henceforth              since you activated it.


15. There are no options for this plugin and nothing to set up!

16.In the newer version of WP Smash it, there is a Bulk            feature that can smash all of your uploaded images. It has worked      for us on smaller media libraries and it is very convenient,                    however,  it is experimental (we’ve experienced some errors with        it on larger  media libraries). Have a look at the feedback forums        if you are looking for support.

17. That’s it! You’re finished

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